Asana is a web and mobile application designed to help teams organize, track, and manage their work. Forrester, Inc. reports that “Asana simplifies team-based work management.”
It was founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google-and-Facebook engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. The product launched commercially in April 2012. In December 2018 the company was valued at $1.5B.